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NP E-Commerce Main > Tutorial 2 
New Perspectives on E-CommerceTutorial 3


Creating a Successful Web Presence

Session 2.1

  • Coca-Cola
    Major beverage company Web site.
  • Pepsi
    Major beverage company Web site.
  • Toyota
    Major auto manufacturer Web site.
  • Quaker Oats
    Major food products manufacturer.
  • ACLU
    Non-profit organization's Web site utilizing information dissemination, fund-raising, and a two-way contact channel.
  • Amnesty International
    Utilizing an international community approach to its Web site.
  • United Nations
    Utilizing an international community approach to its Web site.
  • MoMa
    One of the first museums in the world to use the Web to help introduce interested visitors to its collections, creating congruence with its present image.
  • Failure of Corporate Websites
    Article by Dr. Jakob Nielsen, noted Website usability researcher.
  • IBM Home Page Reader
    Spoken Internet browsing software for the blind or visually impaired.
  • W3C Web Accessibility Initiative
    Links to information about making more accessible Web pages for the disabled.
  • Alice's Antiques of SoHo
    Online store specializing in antique European and American iron beds.
  • Intel
    One of the worlds's largest manufacturers of computer processor chips.
  • VitaminShoppe.com
    Major vitamin and health food Web site.
  • T. Rowe Price
    Web site design based on function rather than visual appeal.
  • Eastman Kodak
    Web site redesign in response to user feedback.
  • Maytag
    Redesign of their Web site based on user needs and feedback.
  • Webby Awards
    Awards given to some of the best Web sites on the Web today.
  • Spinfrenzy.com Mud Brick Awards
    The Spinfrenzy.com site no longer works correctly. Skip the steps on page 2.20 of your text.

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Session 2.2

  • Waterford Crystal
    Major Crystal manufacturer.
  • Cluetrain Manifesto
    Web site with the main point that large firms must acknowledge and use the Web's capability for meaningful two-way communications.
  • CDnow
    Online seller of music CDs.
  • Reel.com
    Online seller of movies.
  • yesmail.com
    Permission marketing e-mail services.
  • Procter & Gamble
    Major manufacturer of food, beverages, healthcare products, laundry and cleaning supplies, and paper goods.
  • B & D Gourmet Coffee
    Coffee company offering affiliate programs.
  • eToys
    Toy company offering affiliate programs.
  • Proflowers.com
    Flower ordering service offering affiliate programs.
  • Della Weddings
    Wedding registry that connects to many local and national department and gift stores.
  • Art.com
    Poster art and framing company.
  • Cars.com
    Themed-portal site displaying ads for new and used cars, financing, leasing, and other car-related products and services.
  • Network Solutions
    Domain name registry and related services.
  • BetterWhois.com
    Domain search and registry covering the shared domain registry.

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Case Problems

Case Problem 1: Smash Hits Recording Studio
Unique Recording Studios
DogHouse Recording & Production
Case Problem 2: Charitable Organizations
American Red Cross
California Voter Foundation
Union of Concerned Scientists
Case Problem 3: Sears.com
Sears.com
Case Problem 4: Technology-Enabled Customer Relationship Management at Crutchfield
Crutchfield

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Additional Information

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