Tutorial 8, Perry/Schneider, New Perspectives on E-Commerce, Online Companion

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Tutorial 8
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Marketing for the Online Business

Session 8.1

Session 8.2

Case Problems

Additional
Information

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Tutorial 9
Appendix


	NP E-Commerce Main Tutorial 8

Marketing for the Online Business

Session 8.1

Session 8.2

Internet Advertising Bureau
ABCBanners
DoubleClick
The DoubleClick Web site has changed. The steps in your text no longer work, but explore the Web site for other valuable information.
ValueClick
MessageMedia
Proflowers.com

Case Problems

Case Problem 1: Buy.com
Case Problem 2: VH1.com
Case Problem 3: refdesk.com; Internet Advertising Bureau
Case Problem 4: burst.com

Additional Information

24/7 Media
banner ad and e-mail services
Adbility
directory of resources for online advertising
AdKiller
banner ad blocking software
AdRelevance
online advertising measurement
AdResource
Internet advertising and Web site promotion resources
AdSubtract
banner ad blocking software
Be Free
affiliate program broker
BoldFish
e-mail marketing software and services
Business 2.0
Internet marketing articles
ClickZ Network
Internet marketing information portal
Commission Junction
affiliate program broker
eMarketer Internet
market research and statistics
eyeblaster
creates active ads
Guidescope
ad blocking software
Jupiter Research
Internet marketing resources
LinkShare
affiliate program broker
Nielsen//NetRatings
Internet marketing research
Publish
Web site design and Internet marketing articles
The McKinsey Quarterly
articles about Internet marketing
Webwasher
banner ad blocking software

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