Course Technology, Thomson Learning

 Creating a Winning E-Business, Online Companion - Napier, Judd, Rivers, Wagner
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Creating a Winning E-Business, Online Companion
H. Albert Napier, Philip J. Judd, Ollie N. Rivers, Stuart W. Wagner


An introduction to the world of E-Business wouldn't be complete without firsthand experience on the Web. This Online Companion provides links to sites that are mentioned in the text and more!

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Come see  the ways that companies like foodlocker.com, Nordstrom and Boise Cascade are using e-business to achieve new heights of success.

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Learn  about getting your business off the ground, building your e-business, designing the site, integrating the back-end needs, and launching your e-business.

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Conduct research  on dozens of topics, like how Internet security works and how it's being used.

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Most of all, realize that as you surf, you are using the tool that has revolutionized the face of business forever.


Contents

Chapter 1

Understanding the New Internet Economy

Chapter 2

Defining Your E-Business Idea

Chapter 3

Traditional and Electronic Payment Methods

Chapter 4

Creating an E-Business Plan

Chapter 5

Getting Your E-Business off the Ground

Chapter 6

Building Your E-Business

Chapter 7

Designing an E-Business Web Site

Chapter 8

Defining Security Issues

Chapter 9

Understanding Back-End Systems

Chapter 10

Launching Your E-Business


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