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Chapter 10
Section Links
Testing Your Web Site with a Beta Launch
Marketing an E-Business
Other Cost-Effective Promotion Methods
E-Business Advertising
Using Online Measurement Tools
Exercises
Useful Links
For Additional Review
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
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Launching Your E-Business
Wine.com
(eVineyard)
AltaVista
Amazon.com
Boston Consulting Group
ClickTrade
Dogpile
Forrester Research
Google
GoTo.com
HotBot
LookSmart
Magellan Internet Guide
MetaCrawler
Newsgroup Netiquette
Northern Light
Open Directory Project
Search Engine Watch
Shop.org
Spider's Apprentice
SubmitIt!
Yahoo!
Bertelsmann
LinkExchange
Napster
Yahoo WebRing
America Online
foodlocker.com
GoTo.com
NetCreations
Yesmail.com
ABC Interactive
Accrue Software
Boise Cascade Office Products Corporation
Engage, Inc.
NetGenesis
Nielsen//NetRatings
PC Data Online (NetScore)
Primary Knowledge, Inc.
WebSideStory
WebTrends
WebTV
AltaVista
HotBot
LookSmart
Magellan Internet Guide
Northern Light
Yahoo!
adsGuide
Advertising Secrets
(Advertising Associations)
Advertising World
(University of Texas at Austin)
American Marketing Association
Analog
Audit Bureau of Circulations
Barkley's Comprehensive Technology Dictionary
BBBOnLine
BtoB
Business 2.0
CNET News
ClickTrade
ClickZ
Dan Janal
(Internet Marketing)
E-Commerce
(ZDNet Best Practices)
eFuse
eLab
(Vanderbilt University)
FAST Web site
IAB - Tools of the Trade
(List of Links)
ICONOCAST Inc.
Marketing and PR Sources On-line
Promo Magazine
(Promotional Marketing)
PRWeek
(U.S. Edition)
Search Engine Forums
Searchengines.com
SmartAd
(Internet Advertising and Marketing Resources)
Spider Food
StatMarket
Submit It!
(Tips for Announcing Web Sites to Search Engines)
USC
(Digital Commerce Center)
Web Advertising Resources
(Building.com)
Web Marketing Info Center
Websurfer Marketing/Advertising Directory
Yahoo! GeoCities Internet Banner Services
Zenith Media
(Marketer's Portal)
Ali, Jaffer. 2000. "Market Meltdown: Ad Dollars Hang in the Balance,"
ChannelSeven.com, April 24.
Allen, Cliff. 2000. "Leaving Tracks,"
ClickZ, July 4.
Allen, Cliff. 2000. "Tracking Traffic,"
ClickZ, June 27.
Blankenhorn, Dana. 1999. "Software, Services Determine Online ROI,"
BtoB, August 27.
Bruemmer, Paul J. 2000. "Looking for the Best ROI,"
ClickZ.com, June 28.
Bulik, Beth Snyder. 2000. "Most Visible Players: Celebrity Endorsements of Dot-Coms Haven't Exactly Ensured Their Success. But Three Sports Legends Could Work That Magic for MVP.com,"
Business 2.0, August 22.
Business 2.0. 2000. "Counting Heads,"
September 12.
Business 2.0. 2000. "Web Ad Spending at $21 Billion in 2004,"
June 22.
Cross, Kim. 1999. "Whither the Banner: Two Online Marketeers Wrangle Over One of the Web's Vexing Questions,"
Business 2.0, December 1.
Dorf, Bob. 1999. "Survey Says: Most E-Business ROI Not Measured,"
Inside1to1, Pepper & Rogers Group, July 22.
Emert, Carol. 2000. "Catalogs Thrive in an Online Age: Mail-order Merchants Prosper Despite Competition from E-tailers,"
San Francisco Chronicle, January 3.
Fischler, Michael. 2000. "Referrer Madness,"
ClickZ, July 10.
Fleishman, Glenn. 2000. "Love Those Links,"
Business 2.0, October 16.
Forbes.com. 2000. "Lyin' Eyeballs,"
August 7.
Gurley, J. William. 2000. "The Most Powerful Internet Metric of All,"
CNET:News, February 21.
Haar, Steven Yonder. 1999. "Web Metrics: Go Figure, Too Many Yardsticks, Too Little Time. Start Making Sense,"
Business 2.0, June 1.
Hallford, Joshua. 2000. "E-Retailers Pull Back on TV Ads,"
TheStandard, August 30.
Hawley, Noah. 2000. "Brand Defined,"
Business 2.0, June 13.
Hodges, Jane. 1999. "In Search of the Perfect Buzz: Looking to Invest in Quality Public Relations? Stand in Line. And You May Have to Pay in Stock,"
Business 2.0, December 1.
Hodges, Jane. 2000. "Revenge of the Original Spammers: Dot-coms Used to Think Direct Marketing Was Beneath Them. Now It's All the Rage,"
Business 2.0, August 8.
Hoy, Richard. 2000. "Traffic Analysis Solutions for Small Business: Part 1,"
ClickZ, June 9.
Hoy, Richard. 2000. "Traffic Analysis Solution for Small Business: Part 2,"
ClickZ, June 16.
Janal, Dan. "Improve Your Web Site's Marketing Effectiveness with Log Files,"
eFuse.
Junnarkar, Sandeep. 1999. "Virtual Vineyards Harvests Venture Cash,"
CNET News.com. June 18.
Keynote Systems. 2000. "Customer Success Stories."
Kuchinskas, Susan. 2000. "Battered Banner, Breathe On,"
Business 2.0, July 11.
Lee, Hane C. 2000. "Napster Won't Remain the Same,"
TheStandard, November 6.
Mann, Charles C. 2000. "Promises, Promises -- Can Napster Really Remain the Same?"
TheStandard, November 2.
Nickell, Joe Ashbrook. 1999. "Marketing Makeover: As Banner ROI Slips into Oblivion, Rich-Media Ads Show New Signs of Life,"
Business 2.0, October 1.
Regan, Keith. 2000. "Lies, Damned Lies, and Unique Visitors,"
E-Commerce Times, June 21.
Sandoval, Greg. 2000. "E-commerce Firms Step Back from Early Strategies,"
CNET News.com, March 21.
Schibsted, Evantheia and Jeffers, Michelle. 2000. "What's New and Now in Ecommerce and Ebusiness
Marketing and Advertising," Business 2.0, August 8.
Thompson, Maryann Jones. 1999. "The Measures of Web Success,"
TheStandard, February 15.
Thylmann, Oliver. 2000. "Understanding Web Site Statistics,"
ClickZ, August 10.
Thylmann, Oliver. 2000. "Understanding Web Site Statistics: Part 2,"
ClickZ, August 16.
Ward, Eric. 1999. "NETSENSE: On Web, ROI Can't Always Be About Money,"
BtoB, August 27.
Wilson, Tim. 1999. "Service Metrics Pinpoints Web Site Performance Problems,"
InternetWeek, July 1.
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