Chapter 3C h a p t e r 3:
Selling on the Web: Revenue Models and Building a Web Presence
Chapter Case
Revenue Models for Selling on the Web
The Web Catalog Model
- Dell
- Gateway
- Vera Wang
- Versace
- Evian
- Lands' End
- L.L. Bean
- Eddie Bauer
- Talbots
- 1-800-Flowers
- Harry and David
- Beyond.com
- Buy.com
- PC Connection
- Cyberian Outpost
- Levi's
- J.C. Penney
- Macy's
- Maytag
- Amazon.com
- Toys 'R Us
- drugstore.com
Selling Information or Other Digital Content
- LEXIS-NEXIS
- Lexis.com
- ProQuest
- EBSCO Information Services
- Dow Jones Interactive
- ACM Digital Library
- Britannica.com
Advertising-Supported Model
- Yahoo!
- AltaVista
- Excite
- Lycos
- MSN
- Netscape NetCenter
- refdesk.com
- C-NET
- Internet Public Library Online Newspapers
- InterBiznet.com
- CareerSite
- Monster.com
Advertising-Subscription Mixed Model
- Slate
- Salon.com
- The New York Times
- The Wall Street Journal
- The Washington Post
- Los Angeles Times
- BusinessWeek online
- Reuters
- ESPN
- Northern Light
Fee-for-Transaction Models
- Sabre
- Travelocity
- Expedia
- Orbitz
- Hotel Reservations Network
- MSN Carpoint
- CarsDirect.com
- Autoweb.com
- E*Trade
- Ameritrade
- Charles Schwab
- Merrill Lynch
- Salomon Smith Barney
- Quotesmith.com
- InsWeb
- YouDecide.com
- Answer Financial
- insurance.com
- ProAct Technologies
- Ticketmaster
- Tickets.com
- TicketWeb
- eRealty
- zipRealty.com
- Coldwell Banker
- Prudential
- IndyMac Bank Home Lending
- mortgagebot.com
- E-LOAN
- Citibank online
- First Internet Bank of Indiana
- BankOne.com
- Yodlee.com
- MSN MoneyCentral
- OnMoney.com
- Quicken.com My Finances
- Yahoo! Finance
Fee-for-Services Revenue Models
- Zone.com
- Station.com
- RealArcade
- EA.com
- Interactive Digital Software Association
- Intertainer
- RealPlayer GoldPass
- Law on the Web
- CPA Directory
- RealAge
- Pain.com
- WebMD
Creating an Effective Web Presence
Identifying Web Presence Goals
Achieving Web Presence Goals
- Toyota
- Quaker Oats
- American Civil Liberties Union
- American Red Cross
- California Voter Foundation
- Public Broadcasting System
- Union of Concerned Scientists
- Amnesty International
- United Nations
- Democratic Party
- Green Party
- Libertarian Party
- Reform Party
- Republican Party
- Socialist Party
- Non-Partisan Center for Responsive Politics
- Museum of Modern Art
How the Web is Different
- Failure of Corporate Websites
- Entropy Gradient Reversals
- Journal of the Hyperlinked Organization
- Cluetrain Manifesto
Meeting the Needs of Web Site Visitors
- Trace Center
- IBM Home Page Reader
- W3C Web Accessibility Initiative
- Macromedia Flash
- Flash Usability Challenge
- Adobe LiveMotion
- Lee FitFinder
Rating E-Business Web Sites
Web Site Usability
- Eastman Kodak
- T. Rowe Price
- Maytag
- Cambridge Technology Partners
- Forrester Research
- University of Maryland Human-Computer Interaction Lab
- Alertbox
- Zhivago Marketing Partners
- Webby Awards
Connecting With Customers
Exercises
Exercise 1
Exercise 2
- Art of Web Site Promotion
- Promotion World
- refdesk.com
- Seltzer's "How to Publicize your Web Site Over the Internet"
Exercise 3
Additional Resources
- About.com Web Design Guide
- A List Apart
- Contentious
- CPB/WGBH National Center for Accessible Media
- Digital Web Magazine
- Good Documents
- How to make an Annoying Web Page!
- internet.com Web Developer Channel
- National Cancer Institute's Usability.gov
- NewMedia
- Philip and Alex's Guide to Web Publishing
- DevX Developer (was Project Cool Developer Zone)
- Publish Magazine
- SimplyQuick Online Shopping Guides
- The List of Web Designers
- The Online Writing List
- Usable Web
- useit.com: Jacob Nielsen's Website
- W3C Web Content Accessibility Guidelines
- Web Development Advisor
- Web Page Design for Designers
- Web Pages That Suck
- Web Techniques Magazine
- Web Wonk
- Webgrammar
- WebReference.com
- WebReview.com E-zine
- WebsiteTips.com
- WebWord.com
- Writing for the Web
- WWWScribe
- Yale Style Manual: Web Style Guide
