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>Electronic Commerce 3rd Ed. Home>Chapter 6

C h a p t e r   6:
Web Auctions, Virtual Communities, and Web Portals

Chapter Case


Auction Basics

Origins of Auctions

Sealed Bid Auctions

Double Auctions


Learning from Failures: Auction Universe


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Web Auction Strategies

General Consumer Auctions

Specialty Consumer Auctions

Business-to-Business Web Auctions

Auction-Related Services

Seller-Bid (Reverse) Auctions and Group Purchasing Sites


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Virtual Community and Portal Strategies

Virtual Communities

Early Web Communities


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Exercises

Exercise 1

Exercise 2

Exercise 3


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Additional Resources


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