Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Extra Case
An introduction to the world of Electronic Commerce wouldn't be complete without firsthand experience on the Web. This Online Companion provides links to sites that are mentioned in the text and more!
Come see the ways that companies like The New York Times, L.L. Bean, and FedEx are using electronic commerce to expand their market share and gain strategic advantage.
Learn about markup languages, connection options, and Web Server software choices.
Conduct research on dozens of topics, like how Internet security works and how it's being used.
Most of all, realize that as you surf, you are using the tool that has revolutionized the face of commerce forever.
Table of Contents
Introduction to Electronic Commerce
Infrastructure for Electronic Commerce
Web-Based Tools for Electronic Commerce
Electronic Commerce Software
Security Threats to Electronic Commerce
Implementing Security for Electronic Commerce
Electronic Payment Systems
Strategies for Marketing, Sales, and Promotion
Strategies for Purchasing, Logistics, and Support Activities: From Electronic Data Interchange to Electronic Commerce
Strategies for Web Auctions, Virtual Communities, and Web Portals
The Environment of Electronic Commerce: International, Legal, Ethics, and Tax Issues
Planning for Electronic Business: Resource and Implementation Issues
ComicStand.com: An E-Commerce Start-Up